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Hotel & Resort Interactive
Property Technology for Hotels & Resorts
A technology platform to enhance the experience and maximise economic
benefits to manage, live, work or holiday in real estate.
A PROPERTY TECHNOLOGY PLATFORM TO ENHANCE GUEST EXPERIENCE
AND INCREASE ENTERPRISE PROFITABILITY.
The building interactive platform provides a ‘live time’ interaction between the guest and management via a bespoke app downloaded by the guest onto their smart phone before or upon arrival. There are a host of functionalities on the platform that can all be accessed via buttons in the app to enhance the guest’s experience, whilst at the same time creating operational efficiencies and new revenue streams for management.
GENERAL PRODUCT BENEFITS
- Improved communication in ‘live time’
- Guests are connected to venue offerings 24/7
- Increased and more responsive guest services
- Increased sales of entertainment offerings
- Greatly enhanced guest experience
- Enterprise cost savings and new revenues
- Increased occupancy rates
- Higher rack rates
- Less reliance third party booking services
- Enhance and strengthen the Accor brand
DYNAMIC AND FLEXIBLE PLATFORM
The interactive infrastructure platform can coexist with your current internal technology and is flexible to include 3rd party systems incorporated in the future. No duplication of data transfer between existing systems and the platform.
MULTILINGUAL
- Access to up to 40 languages
- Guests can download the app in their native language
- Enables access to a much wider range of goods and service providers.
DATA COLLECTION AND CUSTOMER PROFILING
- Comprehensive backend data & analytics
- Better understand your customers and build brand loyalty
DOWNLOADING A HOTEL OR RESORT APP
Upon opening the guest can be greeted with a welcoming video message.
The accor brand displayed on the guest’s smart phone provides for direct communication to management. Management can communicate with the guest directly by sending push notifications. In addition there is the ability to be opened as videos or text advising of special offers that could include future accommodation, dining, day spa, entertainment or other. Push notifications improve efficiencies by advising guests when their room is available for an early check in, and any other information the management would like to notify the guest of during their stay.
The concierge, room, amenities, floor plans, maps and other information is available via the app on their smart phone.
Guests can book directly via the app on their smart phone reducing commissions paid to 3rd party booking groups
Include electronic versions of foyer advertising and tour brochures in the guest’s resort app.
– Guests can book 3rd party activities and pay directly via the app 24/7
– The hotel or resort can receive advertising fees or booking commissions
Build a brand data base
– Guest app downloads will increase your ever-growing data base on guest’s smart phones
– The data base will help reduce the influence of external disrupters profiting from your resort’s assets.
GUEST EXPERIENCE
Guests can easily access via the app
- Car parking maps and access codes
- A notification when their room is available
- Venue and local maps
- Room Information
- Concierge information
- Laundry services
- Wi Fi
- Television guide
- Restaurants and menus
- Gym and pool times (induction videos)
- Corporate services
- Baby sitting
- Local news and weather
- Venue facilities and activities
- Taxi and limousine hire
- Train and bus timetables
- Tours
- Local restaurants and entertainment
- Medical centres and hospitals
- E commerce, make payments for future accommodation or services
MANAGEMENT EXPERIENCE
Management can utilize the platform to create efficiencies reducing overheads and increase revenue. Management can message guest’s smart phones individually or to preset categories creating very cost efficient and timely communication previously unavailable.
Some examples of convenient push notifications could include but not limited to
- Move in notification when their room is ready
- Move out notification to remind guest when to vacate their room
- Bar happy hour (Ideal to increase revenues when the bar is quiet)
- Spa bookings or other specials (Ideal to increase spa bookings when it is quiet)
- Restaurant (Send specials offers or inform guests about theme nights)
- Entertainment
- Promo codes for paid services
- Specials on future accommodation
- Emergencies
- Anything the hotel or resort wants to promote
THE PROPOSED ACCOR STRATEGY AND PLATFORM ACCESS FOR USERS
The intention is for all accor members and guests to download the bespoke app for the accommodation where they are staying and keep it on their smart phones for at least their duration of their stay.
Ultimately the aim is to have an accor club app that runs in tandem with the web site to become a permanent fixture on client phones as the primary conduit for communication to members. The club app can be used to search and download the individual apps at the venues where clients are visiting.
The following scenarios better explains how it works
DOWNLOADING THE ACCOR CLUB APP
- Scenario 1 A potential guest searching online for accommodation comes across the accor club app being promoted. They are incentivised to download the app and then conveniently search for the required destination and accommodation type before making a booking. The user is likely to leave the app on their phone because it is not only convenient, but as an
- Accor club member they are incentivised to accumulate and claim reward points that can be utilized for room discounts and other financial advantages. All accor members should be encouraged to have the Master app as a permanent and most convenient feature on their smart phones.
- Scenario 2 Emails and newsletters are sent out to the guest database announcing that the accor club app is available for down loading. Loyalty rewards should encourage a great percentage of past guests to down load the app for free from either the apple or android stores creating a brilliant electronic data base, which can be communicated with in live time via push notifications.
DOWNLOADING THE ACCOR BUILDING SPECIFIC APP
- Scenario 1 A guest books a room via either the accor web site or third party site. Along with the booking confirmation they are sent an email asking them to download the bespoke building app where they are staying so as their entire stay can be conveniently customised for the best possible guest experience. Almost everything a guest needs can be coordinated in ‘live time’ via the building app on their smart phone from the moment they have booked and downloaded the free app.
- Scenario 2 When a guest is checking into an accor property, they are asked a simple question “ Have you downloaded our apps to take advantage of membership offers and to personalise your stay with us?” They are handed a card with instructions to download the apps onto their devices.
- Scenario 3 When a guest who has searched on either the accor website or club app makes a booking they are sent a confirmation email with a link to download the specific venue app to personalise their experience.
THE OUTCOME FOR ACCOR IS TO TAKE ADVANTAGE OF THE BUILDING INTERACTIVE PLATFORM
TO ENHANCE GUEST EXPERIENCE AND BUILD CLIENT LOYALTY, WHILST INCREASING
ENTERPRISE VALUE WITH COST SAVINGS AND NEW REVENUE OPPORTUNITIES.
The following tables illustrate some available functions and their benefits for guests and the hotel
Calculate the savings and increased revenue streams that are available
