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A technology platform to enhance the experience and maximise economic
benefits to manage, live, work or holiday in real estate.
The building interactive platform provides a ‘live time’ interaction between the guest and management via a bespoke app downloaded by the guest onto their smart phone before or upon arrival. There are a host of functionalities on the platform that can all be accessed via buttons in the app to enhance the guest’s experience, whilst at the same time creating operational efficiencies and new revenue streams for management.
The interactive infrastructure platform can coexist with your current internal technology and is flexible to include 3rd party systems incorporated in the future. No duplication of data transfer between existing systems and the platform.
Upon opening the guest can be greeted with a welcoming video message.
The accor brand displayed on the guest’s smart phone provides for direct communication to management. Management can communicate with the guest directly by sending push notifications. In addition there is the ability to be opened as videos or text advising of special offers that could include future accommodation, dining, day spa, entertainment or other. Push notifications improve efficiencies by advising guests when their room is available for an early check in, and any other information the management would like to notify the guest of during their stay.
The concierge, room, amenities, floor plans, maps and other information is available via the app on their smart phone.
Guests can book directly via the app on their smart phone reducing commissions paid to 3rd party booking groups
Include electronic versions of foyer advertising and tour brochures in the guest’s resort app.
– Guests can book 3rd party activities and pay directly via the app 24/7
– The hotel or resort can receive advertising fees or booking commissions
Build a brand data base
– Guest app downloads will increase your ever-growing data base on guest’s smart phones
– The data base will help reduce the influence of external disrupters profiting from your resort’s assets.
Guests can easily access via the app
Management can utilize the platform to create efficiencies reducing overheads and increase revenue. Management can message guest’s smart phones individually or to preset categories creating very cost efficient and timely communication previously unavailable.
Some examples of convenient push notifications could include but not limited to
THE PROPOSED ACCOR STRATEGY AND PLATFORM ACCESS FOR USERS
The intention is for all accor members and guests to download the bespoke app for the accommodation where they are staying and keep it on their smart phones for at least their duration of their stay.
Ultimately the aim is to have an accor club app that runs in tandem with the web site to become a permanent fixture on client phones as the primary conduit for communication to members. The club app can be used to search and download the individual apps at the venues where clients are visiting.
The following scenarios better explains how it works
DOWNLOADING THE ACCOR CLUB APP
DOWNLOADING THE ACCOR BUILDING SPECIFIC APP
The following tables illustrate some available functions and their benefits for guests and the hotel
Calculate the savings and increased revenue streams that are available